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Mumbai witnessed the grand opening of the latest retail concept by New Balance, a globally renowned sports brand, at Linking Road. The event was held by esteemed cricketer Pat Cummins, marked a significant milestone in New Balance’s expansion journey in India.
This cutting-edge retail concept is a testament to New Balance’s commitment to quality craftsmanship and innovation. Designed to cater to both fashion influencers and elite athletes, the store offers a dynamic retail experience that blends sports and culture seamlessly. With its central seating arrangement, the store aims to foster a sense of community while inspiring individuals to pursue their passions.
Pat Cummins, a longstanding ambassador for New Balance, played a pivotal role in the launch day festivities. From engaging with the media to interacting with fans and participating in friendly games, Cummins brought his trademark enthusiasm to the event. Expressing his excitement, Cummins remarked, “I’m thrilled to be part of the launch celebrations of New Balance’s Mumbai store. It’s exciting to see New Balance growing in India, a move that should excite all sports enthusiasts.”
Radeshwer Davar, Country Manager of New Balance India, echoed Cummins‘ sentiments, emphasizing the brand’s commitment to empowering individuals through sport and craftsmanship. “We believe that New Balance will not only be a destination for those seeking the latest in fashion and performance footwear but also a space for community engagement and inspiration,” Davar stated.
As New Balance continues to make strides in India, Mumbai emerges as an ideal hub that embodies the brand’s ethos of sports and culture. With Cummins by their side, New Balance is poised to inspire the next generation of sports talent in India and beyond.
About New Balance:
With a rich legacy dating back to 1906, New Balance is dedicated to empowering individuals and creating positive change through sport and craftsmanship. With a global presence and a commitment to quality, New Balance continues to redefine the intersection of sports and culture, inspiring millions around the world.
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