The Tollywood Tinkering on OTT Platforms

May 03, 2020 06:10 AM
OTT platform like amazon prime video, sony liv and multiple background image

The Covid-19 Pandemic lockdown also affected the Tollywood industry badly. Starting from crazy projects of star heroes, there are many small budget movies also on the floors. All the shootings of these movies had to be stopped due to the current situation. But, there are few movies that completed the production and were ready for release during this summer. Those producers and production houses who could afford to wait till the normalcy is restored want to wait and see. And on the other hand, there are those who do not have the luxury to wait due to the rising interest rates of the finances they pooled up for the production. Such kinds of makers are thinking of banking on OTT platforms. Recently, Amrutha Ramam from Telugu and RK Nagar from Tamil are released directly on OTT platforms. But, the result proved to be fatal to both of these films as the viewers did not show much interest in them. Hence, the OTT platforms are mainly looking for films of star heroes, star directors and big production houses to get the momentum for such new kind of cinema watching experience.

Recently, Amrutha Ramam from Telugu and RK Nagar from Tamil are released directly on OTT platforms. But, the result proved to be fatal to both of these films as the viewers did not show much interest in them. Hence, the OTT platforms are mainly looking for films of star heroes, star directors and big production houses to get the momentum for such new kind of cinema watching experience.

Accordingly, Tamil hero Suriya decided to go global with a direct release of his wife Jyothika’s movie” "Pon Magal Vandhal" produced under his production house ‘2 D Films’ on OTT. When he announced this on his social media account, the theatre owners association in Tamil Nadu threatened to ban the movies of Suriya as well as those from his production house. Similarly, there is a buzz in the Tollywood circles that Anushka’s ‘Nishabdham’ might also get released on the OTT platform.

As of now, there are many at stake if the star heroes films are released on OTT platforms as the buyers and theatre owners who invest huge amounts of money which they pay in advance to the producers will be badly affected. And these things might get accustomed to the present developments in the near future. Anyways, everyone is wishing that the good olden days of watching the movies on big screens will return back as soon as possible.


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