As the Telangana Assembly polls loom just 10 days away, political parties in the state are leaving no stone unturned to influence the electorate. Candidates who have filed nominations for the upcoming elections are tirelessly engaged in extensive campaigns, traversing through their constituencies and even neighboring areas. They are addressing public meetings and conducting roadshows to connect with voters and garner support.
Simultaneously, the leadership of various political parties has intensified their campaigning efforts by allocating substantial budgets for advertising through audio-visual media. Recognizing the extensive use of mobile phones, political parties have strategically released videos targeting the perceived failures of their rival parties. In the last seven days leading up to the polls, these parties have invested significantly to ensure that these videos reach a wide audience on the internet.
In terms of financial investment, the BRS has emerged as the highest spender, allocating a substantial sum of Rs 24,509,000. Following closely is the Congress, with an expenditure of Rs 18,854,000, while the BJP trails with a considerably lower spending amount of Rs 7,84,500.
The notable difference in the BJP’s expenditure raises questions, especially considering the party’s ambitions to establish a stronger foothold in Telangana. The Congress, on the other hand, has launched a distinctive ad campaign titled “Marpu Kavali—Congress Raavali,” featuring compelling visuals and logical arguments. This campaign critiques the ruling BRS for unfulfilled promises and proudly highlights the six guarantees that the Congress has pledged to the people of Telangana.
As election day approaches, the effectiveness of these videos in creating voter awareness and influencing decisions remains uncertain. The impact on voters’ choices will only become apparent when they exercise their franchise. Stay tuned for the latest updates on the evolving political landscape in Telangana as parties compete for influence in the upcoming polls.