Pro Kabaddi League (PKL) Season 10 has set new viewership records, captivating 226 million viewers across the first 90 matches, surpassing the previous year’s figures. Star Sports Network, the official broadcaster, reported a 17% increase in reach compared to Season 9, establishing PKL as the only non-cricket sport to cross the 200-million mark multiple times. The TVR has witnessed a significant 22% rise, reflecting the growing popularity of Kabaddi among Indian sports enthusiasts.
The league’s milestone season has already exceeded last year’s viewership, with playoffs and finals yet to unfold. The playoffs are scheduled to commence on February 26, 2024, at Gachibowli Indoor Stadium in Hyderabad, leading up to the grand finale on March 1, 2024.
A Star Sports spokesperson emphasized Pro Kabaddi League’s embodiment of intense competition and fan engagement, attributing the league’s success to showcasing emerging Kabaddi talent. Season 10 has become a significant sporting property in India, providing a platform for players like Maninder Singh, Arjun Deshwal, Mohammadreza Shadloui, and Ashu Malik to showcase their skills alongside global icons.
As the competition intensifies, with nine teams vying for the five remaining playoff spots, fans can anticipate an exhilarating conclusion to the league stages. The past decade has seen PKL’s remarkable growth, and the dedication to delivering a top-notch viewing experience continues as the league approaches its milestone season’s conclusion.
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