In the current era, the conventional three-week theater run for movies, irrespective of their success, is challenged by the dominance of OTT platforms. Tollywood star heroes are learning a crucial lesson from the movie “Hanuman,” whose success emphasizes the importance of content over star power.
The high cost of watching a family movie in theaters, ranging from 1000 to 1500 rupees, discourages many viewers unless the film attains industry-hit status. The outcome of “Hanuman” showcases that success hinges on quality content, while poor storytelling can lead to unforeseen losses.
Amidst the trend of Pan India movies, opinions suggest that Tollywood star heroes must prioritize engaging narratives over mere commercial considerations. “Hanuman” continues to amass impressive collections even on weekdays, surpassing 260 crore rupees, emphasizing the impact of a well-received storyline.
Despite its success, the movie’s performance in languages other than Telugu, and the lack of robust promotions, are noted as potential drawbacks. Recognized for its Goosebumps-inducing scenes, “Hanuman” is slated for release on Zee5 OTT next month, with efforts underway for a 3D version to further capitalize on its success.
The overwhelming response suggests that “Hanuman” is poised for continued success, making it an intriguing case study in the evolving dynamics of the film industry.
About The Author:Assistant Editor at GoldAndhra News, specializes in providing extensive coverage of NRI news. Her focus extends to crucial sports updates, including football, hockey, and women’s IPL cricket, ensuring a well-rounded and insightful news experience for the audience.