The anticipation rises towards the 27th of June, as the much-anticipated science fiction film ‘Kalki 2898 AD’, directed by Nag Ashwin gears up for release. Being an ensemble movie starring mega talents of Bollywood Amitabh Bachchan, Prabhas, Deepika Padukone with Kamal Haasan, it is a premiere cinematic event where top talents of Bollywood and South are coming together. Even in Mumbai the expectations are high as at Jio World Plaza at BKC for night show in Hindi ‘Lux Superior’ tickets for ₹2,300 per seat. The high price tag here is in line with the anticipation and desire amongst enthusiastic enthusiastic fans.
Worth mentioning is the decision made by both Andhra Pradesh and Telangana government where they have allowed the regulation of ticket rates to go up to ₹125 in multiplexes with a view to supporting the film industry and its revenues. Also, there are cases now theatres can booking up to five times a day to a two consecutive weeks after the release, which mapped to increase public awareness.
Fascinated trailer which was recently launched with Amitabh Bachchan and Deepika Padukone further enhances the appeal of the film.To add to it, a glittering pre released event in Mumbai continued to build up the excitement around the movie as a testament to Indian cinema as a whole with Kalki 2898 AD. Imminent audience expects more than mere entertainment but a spectacle into the realm of a postmodern society filled with tales of mythological icons clashing and legendary stories being unfurled.