Is it the End of Theatrical Stardom?Jul 15, 2020 10:16 AM
The magic of watching movies on large silver screens has turned many actors into matinee idols. The demigod status of few stars ensured fans flocking to the theatres. The large queues, hoardings, and sky-high cutouts in front of movie halls used to be the measure of the fan base of the leading actors. But, the Corona is also posing a danger to such kind of mass mania that surrounds over a star’s film release.
Shekhar Kapur who directed films like Masoom, Mr. India, and Bandit Queen has expressed his view on the era of theatrical star system. ‘Theatres are not going to open for at least a year. So all hype around the first week business of 100+ crores is dead. So the theatrical Star System is dead. Stars will have to go to the existing OTT platforms or stream films themselves through their own apps. Technology is quite simple.’ stated the veteran director.
At the same time, he also expressed that the films meant for the big screen will never be effective on small screens like TV and phone. Many are echoing with the opinion of the director. Few are even stating that it is the end of the Khans, Kapoors, Chopras and Johar's. However, many are very optimistic that the entertainment in theatres will soon return with the end of the pandemic.
Directors like Anurag Kashyap expressed that the theatres and OTTs will co-exist in the future. He even opined that there will be a huge rush for the screens once the theatres are opened. So, let’s hope that the normalcy restores as soon as possible for the audience to choose their source of entertainment.